ACCREDITATION IN PUBLIC RELATIONS (APR)

Where your career in public relations takes you is based on individual drive, determination and diligence. One next step all seasoned practitioners should consider is earning the Accredited in Public Relations (APR) designation. Earning the APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today’s business arena.

What is APR Accreditation?

The APR Accreditation is the only professional certification program open to public relations professionals.

Who administers the Accreditation program?

The Accreditation program is administered by the Universal Accreditation Board (UAB), a consortium of 10 leading industry organizations, including PRSA.

Who can pursue the APR?

Any PRSA member in good standing can take on the challenge of earning Accreditation. However, it is recommended that candidates have at least five years’ experience in the full-time practice or teaching of public relations and who have earned either a bachelor’s degree in a communication-specific field (e.g., public relations, journalism, mass communication) or have equivalent work experience, which includes public relations principles, public relations writing, public relations campaigns, research, ethics and law and internship (practical experience under supervision).

What steps are involved?

Click here for a checklist of key activities to guide you through the complete Accreditation process.  For quick reference, below are four general steps you’ll follow.

1. You must apply for eligibility – that lets the UAB gauge your full-time public relations experience.
2. Once your application is approved, you must schedule a Readiness Review, which is a face-to-face review by three APRs to determine whether you have a grasp of the knowledge, skills and abilities required to pass the comprehensive examination.  Click here for a snapshot of the content covered in Readiness Review sessions.
3. Prior to the Readiness Review, you must complete a Readiness Review Questionnaire – that addresses: your organization and position in public relations; overall experience; and assessment of readiness to pass the computer-based written examination.
4. Successfully pass a Comprehensive Examination that is locally administered at the Prometric Testing Center at 6010 A Six Forks Road, in the Twin Forks Office Park.

 What is the cost?

The cost is $385. PRSA members receive a rebate of $110 upon completion of the computer-based Examination.

When should I start the process?

It’s best to begin seeking Accreditation when you can commit the time, energies and resources to completing the entire process.

How long does the process take?

It varies based on the individual and the number of applicants in your area. Once your application is approved, you have one year to complete Readiness Review and take the computer-based Examination.  Click here for NCPRSA’s complete spring Accreditation schedule.   

What’s the Computer-based Examination process like?

The Examination for Accreditation in Public Relations is computer-based and administered locally at the Prometric Testing Center at 6010 A Six Forks Road, in the Twin Fork Office Park.  You’ll have three hours and forty-five minutes to complete the Examination. This time includes a 10-15 minute optional break for candidates. A few weeks after the Examination, you’ll receive notification on your results.

What happens if I fail?

You can reschedule the Examination at any time, providing you notify the UAB of your intent. The fee for a retake is $385. PRSA members receive a $110 rebate for retakes, too.

How long does the APR last?

The APR designation is a lifetime accreditation. However, APRs must complete maintenance requirements every three years.

Who should I contact with more questions?

Contact NCPRSA Accreditation Chair, Kathy Bartlett, APR at kathy1214@aol.com or 919-682-3288.